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New in! The latest products you need to know about
Written byNatalie Beastall
Reviewed byH&B Regulatory Affairs
Wondering what’s new at H&B this month? Discover our latest launches with this list of beauty, supergreens and supplements
Our top picks
24-hour protection
Fussy
Fussy Refillable Natural Deodorant Tropic Tonic Starter Pack
Save up to 1/2 Price
€12.67
€16.90
At H&B, we don’t just drop new products for the fun of it (okay… maybe a little). Every fresh find in our range is picked with purpose – smarter formulas, bolder benefits and all the buzzy wellness products you actually want to try.
This July, it’s all about levelling up your routine with beauty heroes to boost your radiance, tasty food finds and smart sports support to power your every move. So go on, get curious, get glowing, get into what’s new.
New products at H&B
Seven Seas Omega-3 Max Strength helps support your heart,* brain** and vision.*** Packing a punch with 1063mg of omega-3 in every dose, Seven Seas Max Strength also helps maintain normal blood pressure.***** And what’s more, it includes vitamin D to support your bones and immune system**** too.
This all-rounder helps your major organs function normally, all you need to do is take one capsule a day with a glass of cold water (for heart,* brain,** vision*** and immune system support****).
Or if you’re looking to support your blood pressure, take three capsules per day.
Seven Seas
€23.57
€0.39/1 Capsules
Did you know that when these organs work optimally, your heart pumps over 100,000 times13 a day? Or that your brain14 passes information around at over 260mph? What about your eyes, that use over 100 million cells15 to convert light into signals which enable you to see? Pretty impressive, right?
Omega-3 fatty acids (EPA and DHA) help support heart health,* brain function,** and vision.*** Omega-3 is essential as your body can’t produce it from scratch, you can only get it through diet or supplementation. Containing vitamin D, Seven Seas Omega-3 + Turmeric also helps support your immune system and bones,**** especially on those cloudy days when the sun's just not delivering.
Take one omega-3 capsule daily with food. It’s as simple as that. Have it as part of your daily routine with breakfast or your morning smoothie and you’re all set.
Who doesn’t love vitamin C in their skincare? If you’re not already obsessed, that’s about to change. Vit C works like a tiny shield for your skin, helping to protect it from negative effects of free radicals1 (aka the troublemakers your body doesn’t need).
This means it can have anti-ageing effects by helping reduce the appearance of fine lines and wrinkles.
This cream in particular not only contains the all-important vit but also bakuchiol, which is a gentler plant-based2 retinol alternative, and peptides to help with even skin tone.
Pro tip: apply it daily after your serum and don’t forget your neck and décolletage, because glow shouldn’t stop at your jawline.
Your deodorant is one of the most used items in your routine, so why not make it one of the smartest too? So smart, that once you’re done with the refill, it’ll simply decompose in your garden compost or even in the bin!
Fussy deodorant is skin-loving, has packaging that actually looks cute on your bathroom shelf and smells like a refreshing blend of lime, basil and mandarin. It’s just like your regular deodorant – same odour-busting, sweat-managing goodness but in a sleek, reusable case that ditches the single-use plastic. You refill the core, not the landfill.
Even better, one deodorant refill should last you between six and eight weeks.
Breakouts are never invited to the party, and clogged pores? Hard pass. If your skin’s been feeling a little meh lately, it’s time to meet Q+A’s Salicylic Acid Serum – a lightweight staple that’s here to help with your breakouts, thanks to the well-studied ingredient: salicylic acid.3
It’s also loaded with succinic acid and betaine. Translation? It helps exfoliate, decongest and smooth your skin’s texture without making it angry. Basically, it’s tough on spots but soft on skin.
Apply a few drops to clean skin before continuing with the rest of your skincare routine.
Mooncup might be known for its iconic reusable cup, but these pads prove they’ve got you covered in more ways than one. These ultra-absorbent pads are designed for heavier flow days or overnight wear, with secure wings that keep everything in place – even if you’re a toss-and-turner.
Think of them as your period’s personal bodyguard: soft, breathable, reliable and always up for the night shift. They’re made from cotton that's gentle on your skin and free from fragrances or unnecessary fluff – and they’re comfy.
Just peel, place, press and you're good to go. Pop one into your pants before bed or anytime your flow needs extra TLC. When you're done, dispose responsibly and carry on with your day.
Not anymore! Did you know creatine is the most researched supplement out there? Plus, it improves your metabolism8 while working out and helps you exercise for longer.9
But forget the powder and shaker. These tangy blackcurrant gummies are changing the game. Think blackcurrant Millions (yes please) but with benefits – we’re talking serious 90s sweet shop vibes. So, you can either grab-and-go or carry some for when you’re ready to workout.
This product recommends four gummies a day – packing in 3g of creatine – to support you during your workout. No mess, no measuring, just chew. Whether you’re gym-bound, on the move or need a midday power-up, these are your new gym bag MVP.
The final say
So, what are you waiting for? Start exploring, try something new with these fresh finds whilst helping yourself feel good, inside and out.
Whether you’re looking to glow up your skincare game, fuel your workouts or power-up your meals, there’s something new and exciting waiting for you.
This article provides informational advice and is not a substitute for medical care. Curated by experts for accuracy, we take great care to ensure the information is up-to-date and relevant. However, you should always consult your GP or healthcare professional before using supplements or alternative products, particularly if you have medical conditions or are under supervision.
Food supplements must not be used as a substitute for a varied and balanced diet and a healthy lifestyle.
Before taking any supplements or minerals, it’s best to make sure you’re getting all the nutrients through your diet first.
Food supplements must not be used as a substitute for a varied and balanced diet and a healthy lifestyle.
If you have sensitive skin, eczema, psoriasis, acne or rosacea, consult a dermatologist before trying any treatments.
*Heart: EPA & DHA contributes to normal heart function. The beneficial effect for the heart is obtained with a daily intake of 250mg EPA and DHA
**Brain: DHA contributes to the maintenance of normal brain function
***Vision: DHA helps support the maintenance of normal vision. The beneficial effects for brain and vision are obtained with a daily intake of 250mg DHA
****Bones, Muscles, Immune Support: Vitamin D contributes to the maintenance of normal bones and supports normal muscle function, normal function of the immune system and plays a role in the process of cell division
*****Blood Pressure: DHA and EPA contribute to the maintenance of normal blood pressure. The beneficial effect is obtained with a daily intake of 3g EPA and DHA. Do not exceed daily dosage of 5g supplemental EPA and DHA combined
1. Firas Al-Niaimi, Yi N. Topical Vitamin C and the Skin: Mechanisms of Action and Clinical Applications. The Journal of Clinical and Aesthetic Dermatology [Internet]. 2017 Jul;10(7):14. Available from: https://pmc.ncbi.nlm.nih.gov/articles/PMC5605218/
2. Li L, François Bonneton, Chen XY, Laudet V. Botanical compounds and their regulation of nuclear receptor action: The case of traditional Chinese medicine. 2015 Feb 5;401:221–37.
3. BETTOLI V, MICALI G, MONFRECOLA G, VERALDI S. Effectiveness of a combination of salicylic acid-based products for the treatment of mild comedonal-papular acne: a multicenter prospective observational study. Giornale Italiano di Dermatologia e Venereologia. 2021 Feb;155(6).
4. Omega-3 Supplements: What You Need To Know [Internet]. NCCIH. 2020. Available from: https://www.nccih.nih.gov/health/omega3-supplements-what-you-need-to-know
5. NHS. Vitamin D - Vitamins and Minerals [Internet]. NHS. 2020. Available from: https://www.nhs.uk/conditions/vitamins-and-minerals/vitamin-d/
6. National Institutes of Health. Office of Dietary Supplements - Manganese [Internet]. Nih.gov. 2021. Available from: https://ods.od.nih.gov/factsheets/Manganese-HealthProfessional/
7. McDonald D, Hyde E, Debelius JW, Morton JT, Gonzalez A, Ackermann G, et al. American Gut: an Open Platform for Citizen Science Microbiome Research. Greene CS, editor. mSystems [Internet]. 2018 May 15;3(3). Available from: https://journals.asm.org/doi/10.1128/mSystems.00031-18
8. Jaramillo A, Jaramillo L, Castells J, Andrés Beltrán, Mora N, Torres N, et al. Effectiveness of Creatine in Metabolic Performance: A Systematic Review and Meta-Analysis. Cureus [Internet]. 2023 Sep 15;15(9). Available from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10503229/#REF19
9. Forbes SC, Candow DG, Neto J, Kennedy MD, Forbes JL, Machado M, et al. Creatine Supplementation and Endurance performance: Surges and Sprints to Win the Race. Journal of the International Society of Sports Nutrition. 2023 Apr 25;20(1).
10. Bellinger PM. β-Alanine Supplementation for Athletic Performance. Journal of Strength and Conditioning Research [Internet]. 2014 Jun;28(6):1751–70. Available from: https://journals.lww.com/nsca-jscr/Pages/articleviewer.aspx?year=2014&issue=06000&article=00031&type=Fulltext
11. Brody T. Creatine Phosphate - an overview | ScienceDirect Topics [Internet]. Sciencedirect.com. 2014. Available from: https://www.sciencedirect.com/topics/nursing-and-health-professions/creatine-phosphate
12. Lee CW, Lee TV, Galvan E, Chen VCW, Bui S, Crouse SF, et al. The Effect of Choline and Resistance Training on Strength and Lean Mass in Older Adults. Nutrients [Internet]. 2023 Jan 1 [cited 2024 Mar 19];15(18):3874. Available from: https://www.mdpi.com/2072-6643/15/18/3874
13. British Heart Foundation. How Your Heart Works [Internet]. Bhf.org.uk. British Heart Foundation; 2024. Available from: https://www.bhf.org.uk/informationsupport/how-a-healthy-heart-works
14. Ackerman S. Learning, Recalling, and Thinking [Internet]. www.ncbi.nlm.nih.gov. National Academies Press (US); 1992. Available from: https://www.ncbi.nlm.nih.gov/books/NBK234153/
15. NIH. How the Eyes Work | National Eye Institute [Internet]. Nih.gov. National Eye Institute; 2022. Available from: https://www.nei.nih.gov/learn-about-eye-health/healthy-vision/how-eyes-work
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