Haircare

If you want your hair to look at it's best you'll need to use shampoo and conditioner developed for your hair type. Other popular hair products include Moroccan argan oil, shine serum, styling gel and volumising mousse.

Latest articles

Why neem oil’s your new go-to for skin and hair

It’s been used for centuries for our hair, skin and even plants – but what actually is neem oil? Discover your new softening beauty fave

Diversity. Group Of Models Of Different Race, Figure And Size Portrait. Smiling Multicultural Women In Sportswear Against Beige Background. Body Positive As Lifestyle.

Biotin for hair: what’s the connection?

With so many looking for the secret to swishy hair, you might have come across biotin as the supplement to support your hair journey. Let’s get to the root of why this might be

Guide to the best hair oils

With so many different hair oils and serums promising to support hair growth, shine and moisture, we’re combing through the facts for each one and suggesting a few of our favourites...

Young girl in a white T-shirt applies her left hand yellow oil on the ends of her curly hair. On her nails bright manicure. Close-up.

Olive oil benefits for hair

It’s better known for cooking, but could drizzling olive oil on your hair hold any benefits? Find out why people are talking about it and how to use it yourself

Henna powder in a wooden bowl and a wooden comb on a beige background top view. Natural hair care. Henna hair dye.

Your guide to henna hair dye

Tired of over-processing your hair with box dye? Introducing Henna, a natural alternative. Find out everything you need to know about Henna hair dye here!

7 of the best treatments for dry scalps

Your scalp probably isn’t high on your list of beauty priorities because it’s hidden away beneath your hair.

Aloe vera for hair and for the skin benefits

7 benefits of aloe vera for hair

What are the benefits of aloe vera on hair? Is aloe vera good for hair loss? Find out in this article, along with our top aloe vera product picks.

Why it’s time to start embracing body hair

Body hair is completely normal, but why is it a taboo? We're here to de-mystify it all and explore why people feel pressured to remove body hair.

How to prevent thinning hair and hair loss

Did you know you lose up to 100 hairs per day? Here's everything you need to know about thinning hair: causes, prevention, and treatment.

The Best Haircare Tips For Dark Hair Colours

Looking for healthy, chocolate brown or jet-black locks? Learn how to care for dark hair with our essential tips. From the right products to styling tips and more...

Natural, organic, and vegan hair dye: everything you need to know

Natural, vegan or organic? Navigating the world of hair dye can be tricky. Luckily, It's Pure have given us the lowdown on all things natural hair dye in this guide.

Top haircare tips to keep your red hair vibrant

Keeping your red hair colour vibrant is vital whether your hair is natural or dyed! Check out our essential hair care tips, for a brighter red that won't fade.