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Nootropics: discover our focus faves

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Reviewed byHeeral Patel

Selection of H&B nootropics products on a beige podium. Products include tea bags, kombucha canned drink and supplements.
‘Nootropics’ might not sound familiar, but chances are you’ve got some at home already. Find out more and discover our favourites

Our top picks

Helps support mental skills

Bioglan Superfoods Brain Boost 70g
4.75

Bioglan Superfoods

Bioglan Superfoods Brain Boost 70g

Save up to 1/2 price

12.97

21.99

Improves mental alertness

Neubria Charge Energy Vegan 60 Capsules
3.92

Neubria

Neubria Charge Energy Vegan 60 Capsules

Save up to 1/2 price

19.49

25.99

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Who even are you without your morning coffee hit? 

If this sounds familiar, you already consume nootropics and you maybe didn’t even know it. Caffeine, ashwagandha and ginseng are just some of these flowers and herbs, which may support cognitive function and potentially aid attention and motivation.1,2

Down to try more? Grab a cuppa and browse our top nootropic products…
Acti+ Clean Energy Strawberry & Dragon Fruit Drink 250ml

Contributes to normal cognitive function

Actiph

2.59

1.42

€0.57/100 ml

Why you'll love Acti+ Clean Energy...

Energy drinks don’t have to be a no-no. Acti+ is designed to support your cognitive health using vitamins. It contains zinc, which contributes to normal cognitive function, as well as vitamin B6, helpful for reducing tiredness and fatigue.

Oh, and there’s zero sugar – bonus!
 
Bioglan Superfoods Brain Boost 70g

Helps support mental skills

Bioglan Superfoods

21.99

12.97

€18.53/100 g

Why you'll love Bioglan's Brain Boost...

You’ll find mushrooms, adaptogens and vitamins galore in this vegan superfood mix, all blended with cocoa powder. It contains lion’s mane and cordyceps mushrooms, plus ginseng, an adaptogen and traditional medicinal herb.

There's also amino acid L-tyrosine and a mix of energy-yielding B vitamins. Pantothenic acid contributes to normal mental performance. 

Stir into smoothies, yoghurts, drinks and more to level up your nutrition and mental performance.
 
Grass & Co. POWER Shiitake Mushrooms with Holy Basil + Iron 60 Vegan Capsules

Fight fatigue and energise

Grass & Co.

28.50

17.10

€0.29/1 Capsules

Why you'll love Grass & Co.’s POWER Capsules...

Ready for some POWER? Grass & Co.'s capsules with vitamins, minerals, shiitake and holy basil are designed to sit alongside a busy lifestyle.

Mushrooms are one of the few natural food sources of vitamin D, the ‘sunshine vitamin’ we often lack.6 Grass & Co.’s organic shiitake mushrooms are grown in the UK and only use 100% fruiting bodies.

The formula’s enhanced with vitamins B9 (folate) and B12, as well as iron to support energy-yielding metabolism and help reduce tiredness and fatigue.7-9

Not for those under 18 years old.
 
Neubria Charge Energy Vegan 60 Capsules

Improves mental alertness

Neubria

25.99

19.49

€0.32/1 Capsules

Why you'll love Neubria Charge's Energy Capsules...

Neubria’s goal is to support overall wellness, and Charge is just one of their scientifically backed supplements. These contain B vitamins to help reduce tiredness and fatigue, and four types of ginseng round off the mix.9
 
Holland & Barrett Brain Health Tea 10 Tea Bags

Contains lion’s mane

Holland & Barrett

7.80

€0.78/1 Tea Bag

Why you’ll love the mindful brew for focus…

Functional and delicious, this herbal tea is blended to support brain health and give you a moment of calm. Each cup delivers 3.7mg of zinc, contributing to normal cognitive function,11 along with 1g of lion’s mane mushroom. 

The green tea and rosemary blend adds an aromatic, earthy base, while haskap berry gives it a subtle, fruity flavour. 

Take a little time out to make this supportive tea – steep for three to four minutes in freshly boiled water, remove the teabag and add the sachet powder, stirring until dissolved. Breathe in the fragrant scent as you sip.
 
Grass & Co. FOCUS Lion's Mane Mushrooms with Ginseng + Omega-3 60 Vegan Capsules

Supports cognition

Grass & Co.

31.99

16.00

€0.27/1 Capsules

Why you’ll love the focus-enhancing supplement…

Want better focus minus the caffeine? These vegan capsules combine some of the most-researched ingredients in the nootropics space. Each dose delivers 600mg of lion’s mane mushroom extract, alongside ginseng, omega-3 and B vitamins. Plus, there’s B12 in there which supports normal psychological and nervous system function. 

Take one to two tablets per day – morning or midday is great. Plus, they’re vegan and gluten-free, and don’t contain any unnecessary fillers.
 
Novomins Focus Strawberry Flavoured 60 Gummies

Vegan-friendly

Novomins

24.99

€0.42/1 Chewable

Why you’ll love nootropic-packed gummies…

Gummies are a tastier alternative to tablets. These strawberry-flavoured ones combine brain ingredients with science-backed power. Each daily dose delivers vitamin B1212 to support energy levels, along with guarana extract – a natural source of caffeine – that may help with alertness.13 

The blend also includes botanicals like lion’s mane mushroom14 and ashwagandha.15 Win-win. 

Take two gummies daily, ideally in the morning or early afternoon to help when it matters most. There’s no need for water, it’s just a quick chew that easily fits into your routine.
 

The final say

It’s usual to feel a little run down at times. First, check you’re getting all the vitamins, nutrients and energy from your food that you need and that you’re getting enough sleep.

Speak to your GP before taking any new nootropic supplements or if you’ve been feeling unusually tired for a while and lifestyle changes aren’t helping.

Got a little power left? Learn about nootropics’ calming cousins, adaptogens, or discover the newest research into functional mushrooms.

Disclaimer

This article provides informational advice and is not a substitute for medical care. Curated by experts for accuracy, we take great care to ensure the information is up-to-date and relevant. However, you should always consult your GP or healthcare professional before using supplements or alternative products, particularly if you have medical conditions or are under supervision.
 

Sources

1. Malík M, Tlustoš P. Nootropics as Cognitive Enhancers: Types, Dosage and Side Effects of Smart Drugs. Nutrients [Internet]. 2022 Aug 17 [cited 2025 Jan 16]; 14(16):3367. Available from: https://pmc.ncbi.nlm.nih.gov/articles/PMC9415189/
2. Suliman NA et al. Establishing Natural Nootropics: Recent Molecular Enhancement Influence by Natural Nootropic. Evid Based Complement Alternat Med [Internet]. 2016 Aug 30 [cited 2025 Jan 16]. Available from: https://pmc.ncbi.nlm.nih.gov/articles/PMC5021479/
3. European Commission. Characteristics [Internet]. European Commission [cited 2025 Jan 16]. Available from: https://ec.europa.eu/food/food-feed-portal/screen/health-claims/eu-register/details/POL-HC-6485
4. European Commission. Characteristics [Internet]. European Commission [cited 2025 Jan 16]. Available from: https://ec.europa.eu/food/food-feed-portal/screen/health-claims/eu-register/details/POL-HC-6488
5. NHS Fife. Caffeine [Internet]. NHS Fife [reviewed 2020 May; cited 2025 Jan 16]. Available from: https://www.nhsfife.org/media/f7r7z2nz/caffeine-handout.pdf
6. NHS. Patient Information Sheet: Vitamin D [Internet]. NHS [reviewed 2023 Mar; cited 2025 Jan 16]. Available from: https://swlimo.southwestlondon.icb.nhs.uk/wp-content/uploads/SWL-Vitamin-D-PIL-Accessible-V1.1.pdf
7. European Commission. Characteristics [Internet]. European Commission [cited 2025 Jan 16]. Available from: https://ec.europa.eu/food/food-feed-portal/screen/health-claims/eu-register/details/POL-HC-6376
8. European Commission. Characteristics [Internet]. European Commission [cited 2025 Jan 16]. Available from: https://ec.europa.eu/food/food-feed-portal/screen/health-claims/eu-register/details/POL-HC-6395
9. NHS. Vitamin B [Internet]. NHS [reviewed 2020 Aug 3; cited 2025 Jan 16]. Available from: https://www.nhs.uk/conditions/vitamins-and-minerals/vitamin-b/
10. European Commission. Characteristics [Internet]. European Commission [cited 2025 Jan 16]. Available from: https://ec.europa.eu/food/food-feed-portal/screen/health-claims/eu-register/details/POL-HC-6482
11. wessels inga, maywald martina, Rink L. Zinc as a Gatekeeper of Immune Function. Nutrients [Internet]. 2017 Nov 25;9(12):1286. Available from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5748737/ 
12. NHS. B Vitamins and Folic Acid - Vitamins and Minerals [Internet]. NHS. 2020. Available from: https://www.nhs.uk/conditions/vitamins-and-minerals/vitamin-b/ 
13. Talik TN, Eduardo Macedo Penna, Hack BP, Harp A, Millard-Stafford M. Effects of Acute Guarana (Paullinia cupana) Ingestion on Mental Performance and Vagal Modulation Compared to a Low Dose of Caffeine. Nutrients. 2024 Jun 15;16(12):1892–2. 
14. Cha S, Bell L, Shukitt-Hale B, Williams CM. A review of the effects of mushrooms on mood and neurocognitive health across the lifespan. Neuroscience & Biobehavioral Reviews [Internet]. 2024 Mar 1;158:105548. Available from: https://www.sciencedirect.com/science/article/pii/S0149763424000162 
15. National Institutes of Health. Office of Dietary Supplements - Ashwagandha: Is It Helpful for stress, anxiety, or sleep? [Internet]. ods.od.nih.gov. 2023. Available from: https://ods.od.nih.gov/factsheets/Ashwagandha-HealthProfessional/
 

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