The rise of the ‘
sober curious’ movement is another big social shift that’s playing a role. Stats suggest that up to
28% of young adults in the UK now identify as non-drinkers, and many are seeking out ways to socialise that don’t revolve around rounds of shots or weekend hangovers.
“There’s definitely some dating going on too,” says Soar. “People are totally wiped out from online dating, and it feels more genuine meeting someone in person.” Case in point: London City Runners has had 27 marriages come out of the club alone. “We even run speed-dating sessions now, and they’ve been an absolute hit,” he adds.
What’s perhaps most inspiring about the UK’s new social fitness flex is that it’s accessible to everyone. Unlike the aesthetic and often intimidating world of boutique fitness, today’s run clubs are all about good vibes and having fun, welcoming people from all socio-economic backgrounds and ethnicities.
Most are free, and offer pacers at different levels, so anyone, no matter their speed or experience, can lace up and take part.
“We always say it’s not about how fast you run,” says Soar. “At LCR, we’ve got everyone from people who’ve just finished Couch to 5K, to a guy who just ran the London Marathon in 2:32.”