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bowl of goji berries

Goji berries skin benefits

23 Nov 2022 • 1 min read

It’s official. We love skincare here in the UK. It’s estimated that we spend about £920 million per year on non-medicated face care products, making it one of the largest cosmetic markets in the country(and the world).1

While we might love applying creams, serums and other products, we all know that it’s essential to take care of your skin from the inside out too. From drinking plenty of water to eating a healthy diet, skincare isn’t always about the products you apply.2,3

In fact, certain foods promise to deliver even more skincare benefits. Goji berries are on the list of superfoods, and they are thought to provide plenty of essential nutrients for our overall health.4 But what can they do for your skin? Find out everything you need to know below.

What are goji berries?

Goji berries, also known as wolfberries, are native to Asia. They come from a small flowering shrub, which has edible leaves and produces small red berries. There are a few different species of goji berries. However, Lycium barbarum is the one we see most on the shelves.

With a sweet and fruity taste, there’s no doubt that goji berries are delicious. However, they’re thought to be packed full of nutrients too. It may come as no surprise that these small red berries have been used in traditional Chinese culture medicine for over 2,000 years.5

Goji berries have become increasingly popular across the world too. Billed as one of our favourite superfoods, more and more of us are including goji berries in our recipes, supplements and snacks.6

Goji berries nutritional value

These tasty red berries are incredibly nutritious. Even a small serving can provide a host of essential vitamins, minerals and nutrients, making them a simple addition to your weekly meal planning.

Typically, 28g of goji berries provides7:

  • Calories: 98
  • Protein: 4g
  • Fat: 01.g
  • Carbs: 21g
  • Fibre: 3.6g
  • Sugar: 21.g
  • Vitamin A: 501% of RDV
  • Vitamin C: 15% RDV
  • Iron: 11% RDV

Whether you sprinkle yours on your morning porridge or blend them up into a smoothie, there’s no doubt that goji berries are a nutritious addition to a healthy and balanced diet.

Goji berries skin benefits

While goji berries are thought to provide a variety of different health benefits, they’re generally considered to be a healthy choice when looking after your skin too.8

Some of the potential skin benefits include:

  • Hydration9
  • Better skin tone10
  • Anti-oxidant properties11

How to use goji berries

This red superfood is available for use in a variety of different ways. Suppose you want to add goji berries to your diet. In that case, you can usually find dried goji berries in your local supermarket or health food store.

You could eat them raw, or:

  • Add to soups and smoothies
  • Incorporate into your baking
  • Brew into a tea
  • Make a trail mix
  • Drink as a juice13

You can also find a wide variety of skincare products that include goji berries as an ingredient. These may consist of face creams, serums, oils and more.14

The advice in this article is for information only and should not replace medical care. Please check with your GP or healthcare professional before trying any supplements, treatments or remedies. Food supplements must not be used as a substitute for a varied and balanced diet and a healthy lifestyle.

Last updated: 15 April 2021



Author: Bhupesh PanchalSenior Regulatory Affairs Associate

Joined Holland & Barrett: Apr 2019

Masters Degree in Toxicology and BSc Hons in Medical Biochemistry

Bhupesh started his career as a Clinical Toxicologist for Public Health England, advising healthcare professionals all around the country on how to manage clinical cases of adverse exposure to supplements, pharmaceuticals, cosmetics, industrial chemicals and agricultural products.

After 7 years in this role and a further year working as a drug safety officer in the pharmaceutical industry, Bhupesh joined Holland & Barrett as a Senior Regulatory Affairs Associate in 2019.

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