Sea moss in the spotlight: our favourite gel and supplement picks
Written byEmily Coates
Reviewed byAlex Thompson
Seeing sea moss everywhere? A-listers swear by it for that inside-out glow. From cult-fave gels to tasty gummies, we’ve rounded up the best picks – plus tips from our nutritionist on using it daily
Our top picks
8,000mg of raw sea moss
Holland & Barrett
Holland & Barrett Sea Moss 30 Capsules
Buy 1 Get 1 Free
€19.99
High-strength vegan gummy
Starpowa
Starpowa Cleanse Sea Moss 1000mg 60 Vegan Gummies
€52.00
With celebrities like Bella Hadid, Winnie Harlow and Hailey Bieber reported to be big fans, sea moss is certainly making a splash in wellness right now
If the name makes you think of slimy green weeds wrapping around your ankles on the beach, you’re not totally wrong. Sea moss is a type of algae that grows along the Atlantic coasts of North America, Europe and the Caribbean islands.
These days, you’re far more likely to see it trending on TikTok, where it’s being hyped as the next big “superfood”. And the best part? You don’t have to wade into the ocean to get it – sea moss now comes in easy-to-take capsules, handy tablets and even tasty gummies.
So, what exactly is it and why is it suddenly everywhere? And most importantly... should it be on your wellness radar? We asked our in-house nutritionist Alex Thompson how to enjoy it – and rounded up our favourite products to try.
What does sea moss do, and why is it trending?
Sea moss, or Chondrus crispus if you want to get scientific, is a nutrient-packed seaweed that’s been making waves in the wellness world. While it’s often enjoyed as a chilled gel, the raw seaweed itself is brimming with vitamins, minerals and antioxidants – plus a touch of protein and naturally occurring iodine. It’s also a great source of phosphorus, manganese, copper, zinc and iron (an impressive 64% of your daily intake), along with B vitamins like riboflavin (B2) that help support energy and overall vitality.1
You’ve probably seen the buzz online – viral vids with influencer morning routines and wellness creators raving about how they use sea moss gel. US model Bella Hadid is often credited with sparking the recent interest after sharing her wellness-fuelled morning ritual on TikTok, which involved mixing a spoonful of sea moss gel into water. Since then, social media has followed suit, with countless videos showcasing the ‘sea moss scoop’ trend.
Long before it went viral, humans were already using sea moss in everyday life, forming part of both Irish and Jamaican cultural history. It's also used today to make carrageenan, a natural thickening agent in foods like ice cream and jelly – but sea moss itself is a whole food, packed with its own unique nutrients and benefits.2
How can I bring sea moss into my daily routine?
“The most common way to consume sea moss is to buy it in its dried form and blend it into smoothies,” says Alex. “If you want to make like the A-list set, you can also mix sea moss gel with water to create a purée and eat one spoonful per day.”
Sounds simple –
but let’s be real, not everyone fancies a spoonful of moss in the morning. Luckily, there are plenty of easier (and tastier) ways to have it. Capsules and tablets are super straightforward if you prefer a no-fuss option, while fruity gummies turn your daily dose into a little treat.
Whichever type you go for, there’s a way to make sea moss work for you – and we’ve reeled in some of our favourites to get you started.
Looking for an easy way to add sea moss to your routine? These one-a-day tablets from New Nordic combine traditional Irish sea moss with Wakame and Norwegian kelp, bringing natural minerals plus fucoxanthin. Backed by over 30 years of Scandinavian supplement expertise, they’re a modern take on a food that’s been valued for centuries.
An easy way to add this traditional red algae to your routine. Each capsule contains a concentrated extract, equivalent to 8,000mg of raw sea moss. So whether you’re curious about trying sea moss for the first time or want a straightforward way to keep it in your line-up, this H&B staple makes it simple.
Starpowa’s gummies deliver a solid 1,000mg of sea moss per serving, along with vitamin C, thiamine and iodine to support skin, immunity and energy metabolism. They’re vegan, naturally flavoured with kiwi and lemon, and each bite contains less than 0.1 g of sugar.
If you’re not into gels or capsules, these make it tasty and easy to pencil sea moss into your day – without complicating your routine.
Cannaray’s vegan-friendly gummies combine 500mg of sea moss extract with vitamin C, D and iodine – three nutrients that help support immune health, energy, skin and muscle function.
With a crisp natural apple flavour, they’re a simple way to add sea moss and vitamins to your day. Think of them as a wellness top-up that tastes good too.
The final say
Sea moss might sound like just another quirky TikTok health fad, but as our nutritionists explain, this unassuming algae has a surprisingly good nutrient profile.1
And the best bit? You don’t have to DIY it. With sea moss gel, capsules, tablets and gummies all now available, there are plenty of products to help you add it into your routine in a way that works for you.
Want to dive deeper on another celeb fave? Check out our ultimate guide to moringa.
Disclaimer - This article provides informational advice and is not a substitute for medical care. Working with experts for accuracy, we take great care to ensure the information is up-to-date and relevant. However, you should always consult your GP or healthcare professional before using supplements or alternative products, particularly if you have medical conditions or are under supervision.
1. Nutritics. Sea moss [Internet]. Nutritics; [cited 2025 Oct 15]. Available from: Nutritics database.
2. International Food Additives Council (IFAC). Irish Moss: The History of Carrageenan’s Roots [Internet]. IFAC [cited 2025 Oct 15]. Available from: https://www.foodingredientfacts.org/irish-moss-the-history-of-carrageenans-roots/
3. Apr 11 AS, Wu 2024; additional reporting by Marissa. 9 Potential Sea Moss Benefits, According to Experts [Internet]. PureWow. 2024 [cited 2025 Oct 15]. Available from: https://www.purewow.com/wellness/sea-moss-benefits/
4. European Food Safety Authority (EFSA). Scientific Opinion on the substantiation of health claims related to iodine (contribution to normal cognitive and neurological function; contribution to normal energy metabolism). EFSA Journal. 2010;8(10):1800. [cited 2025 Oct 15].
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