Wellness Trends 2024: What is ‘natural energy’?

Counting down until naptime? You’re not alone: 1 in 8 adults feel tired all the time. And some of us would even swap cash, social time, or sex for a snooze.¹

What if there were more ways to stay energised? We delve into trending ways to support your energy levels naturally in 2024...

In the UK, we get through almost 100 million coffees a day!² While some can get through the day with a few brews, others are more sensitive to caffeine. Or it might not have as much of an effect.

For some people, it even makes them sleepier.³ Plus, energy drinks often come with a generous serving of sugar. So, it’s about time we found options without compromise.

That’s not to say we should ditch our morning cup – instead, it’s about finding extras that enhance our energy naturally.

“In 2024, consumers will look to master their blood sugar levels, with a big onus on how plant-based diets and bedtime routines sustain their natural energy.

Coffee is still the go-to for customers wanting to support their energy levels but we’ll increasingly see solutions which incorporate food and supplements to further support energy levels.”

New-look caffeine No longer is your cup of joe just for the average Joe. We’re seeing innovative options that slot into a busy morning routine.

If you can’t stomach coffee – or at least not before a workout – the Applied Nutrition Pure Caffeine 100mg x 90 Capsules offer a convenient boost. Each contains 100mg of caffeine, the same as a cup of brewed coffee.4 For age 18+.

Fancy some cheer in your cup? The Lion’s Mane Mushroom Coffee Blend from Cheerful Buddha offers delicious coffee without the jitters. This Rainforest Alliance certified roasted coffee is infused with Lion’s Mane mushrooms, as well as organic MCT coconut oil, ashwagandha, and cacao.

OK, the best way to get your fruit is as it comes. But the goodness doesn’t stop there! Mango leaf extract – also known as Zynamite – is set to be the next new potential pick-me-up. Traditionally, you’d brew the leaves into a tea, though there are now capsules available too.

January can be exhausting – so the more we can make of our natural energy, the better. Want to keep up with the hottest trending wellness topics of 2024? Stay tuned for more trends insights, or peek at our Wellness Trends Report...