SKU: 107787
A dentist-designed toothpaste that works hard to strengthen enamel, protect against decay and give you a naturally brighter smile while still feeling gentle and easy to use every day.
ENAMEL PROTECT Toothpaste contains 1450ppm fluoride, the level recommended by dental experts to help rebuild and reinforce enamel. It supports your teeth against daily acids and sugars, helping keep them strong over the long term. To brighten your smile, the formula uses four naturally derived, low-abrasive stain removal agents. These minerals gently lift surface stains and smooth the tooth surface, helping your teeth look cleaner and naturally brighter without harsh scrubbing.
Why you’ll love it
· Optimal enamel protection: 1450ppm fluoride helps strengthen enamel and protect against decay.
· Naturally brighter smile: A gentle blend of stain-removing agents works to lift surface stains for natural radiance.
· Clean & kind formula: SLS-free, palm-oil-free, vegan and cruelty-free.
· Planet-first packaging: Fully aluminium tube and cap, curb side recyclable without rinsing.
· Designed by dentists: Effective, everyday oral care backed by science.
How it works
· Fluoride integrates into the enamel surface, helping reinforce its structure and increase resistance to acid challenges.
· A blend of naturally sourced polishing minerals helps gently lift external stains while maintaining a low-abrasive profile.
· The result is stronger enamel, a cleaner surface and a naturally brighter appearance.
Active ingredients (what they do)
· Fluoride (1450ppm): Strengthens enamel and improves resistance to decay.
· Xylitol: Helps protect against cavity-causing bacteria and supports fresher breath.
· Kaolin: A naturally derived mineral that helps gently polish and lift stains for natural brightness.
Flavour & Feel
Fresh, clean mint with a smooth, low-foam texture (SLS-free).
Free from
SLS, palm oil, animal ingredients, microplastics. Vegan and cruelty-free.
How to Use:
- Brush twice daily for 2 minutes. Make sure you clean every surface of every tooth – that’s the inside, the outside and the chewing side!
- Use a pea-sized amount
- Wait at least 30 minutes after eating before brushing
- Suitable for ages 7+.
Full ingredients
Glycerin, Calcium Carbonate, Aqua, Hydrated Silica, Kaolin, Perlite, Sodium Monofluorophosphate, Xylitol, Cellulose Gum, Cocamidopropyl Betaine, Mentha Arvensis Leaf Oil, Stevioside, Menthol, Sodium Bicarbonate, Mentha Viridis Leaf Oil, Sodium Chloride, Tocopheryl Acetate, Mentha Piperita Oil, Limonene.
Always read the label before use
Not suitable for under 7 years
Remember to: We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.
Brush twice daily for 2 minutes using the PÄRLA BRUSH (or an electric brush). Make sure you clean every surface of every tooth – that’s the inside, the outside and the chewing side! Use a pea-sized amount. Wait at least 30 minutes after eating before brushing.
Customer reviews below are moderated for offensive content only. They are not medical advice, should not be relied upon, and are not endorsed by Holland & Barrett. For health issues or product suitability, consult a health professional. Products are not medicinal unless stated otherwise.
Current price: €8.00
€10.67/100 ml
Suitable for
Contains fluoride, Pescatarian, Vegan, Vegetarian
Ingredients
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We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.