PÄRLA Pro Whitening Toothpaste with Hydroxyapatite, Vitamin B12 & E Mint 75 ml

A dentist-designed whitening toothpaste that brightens teeth, strengthens enamel and helps soothe sensitivity.

Ready to brighten your smile while you brush? PÄRLA PRO WHITENING Toothpaste pairs fluoride with hydroxyapatite (HAp) to help remineralise teeth and strengthen enamel by up to 65%, helping protect against everyday acid and sugar wear for a stronger, glossier, whiter smile. With Vitamin B12 and Vitamin E to support gum health, it delivers daily oral wellness with pro-level whitening results.

Why you’ll love it

·       Effective whitening: Visibly brightens teeth while polishing enamel for a smooth, high-gloss finish.

·       Enamel-strengthening power duo: Fluoride + hydroxyapatite help remineralise and strengthen enamel (up to 65% stronger).

·       Wellness support: Vitamin B12 and Vitamin E help support gum and immune health with every brush.

·       Clean & kind: No artificial colours or preservatives, SLS-free, palm-oil-free, vegan, cruelty-free, gluten-free.

·       Planet-first packaging: 100% plastic-free aluminium tube and cap - rinse-free, curbside recyclable.

How it works

Hydroxyapatite (HAp) is the mineral that forms the building blocks of tooth enamel. PRO WHITENING pairs fluoride + hydroxyapatite to rebuild and strengthen enamel while gently lifting surface stains - so you get stronger teeth and a brighter shine.

·       Remineralise & strengthen: Fluoride and biomimetic hydroxyapatite work together to refill microscopic enamel defects and increase enamel hardness by up to 65%.

·       Whitening by polishing: Fine, low-abrasive polishing minerals help lift everyday surface stains for a smoother, glossier, brighter smile.

·       Gum & wellness support: Vitamin B12 and Vitamin E help support gum health while delivering antioxidant care with every brush.

Stronger enamel + smoother surface = brighter gloss, whiter-looking teeth and happier smiles.

Active ingredients (what they do)

·       Hydroxyapatite (HAp): A biomimetic mineral that helps rebuild and smooth tooth enamel for a naturally brighter, glossier smile.

·       Fluoride: Helps strengthen enamel and protect against cavities.

·       Vitamin B12 & Vitamin E: Supports gum health and overall oral wellness.

Flavour & feel

Fresh, clean mint with a smooth, low-foam texture (SLS-free).

Free from

SLS, palm oil, animal ingredients, microplastics. Vegan and cruelty-free.

How to Use: 

- Brush twice daily for 2 minutes. Make sure you clean every surface of every tooth – that’s the inside, the outside and the chewing side! 

- Use a pea-sized amount

- Wait at least 30 minutes after eating before brushing

- Suitable for ages 7+. 

Full ingredients

Glycerin, Calcium Carbonate, Aqua, Hydroxyapatite, Hydrated Silica, Kaolin, Perlite, Sodium Monofluorophosphate, Xylitol, Cellulose Gum, Cocamidopropyl Betaine, Mentha Arvensis Leaf Oil, Stevioside, Menthol, Sodium Bicarbonate, Mentha Viridis Leaf Oil, Sodium Chloride, Tocopheryl Acetate, Mentha Piperita Oil, Methylcobalamin, Limonene.

Always read the label before use

Advisory Information:

Not suitable for under 7 years old.

Disclaimer:

Remember to: We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.

Directions:

Brush twice daily for 2 minutes using the PÄRLA BRUSH (or an electric brush). Make sure you clean every surface of every tooth – that’s the inside, the outside and the chewing side! Use a pea-sized amount. Wait at least 30 minutes after eating before brushing