15% off €35 or 20% off €45

Code:OFFER
 

15% off €35 or 20% off €45

Code:OFFER

Vitamins & SupplementsCBDCollagen & SilicaHair, Skin & NailsShop all Hair, Skin & NailsHair GrowthFunctional MushroomsVitaminsShop all VitaminsMultivitaminsVitamin AVitamin BVitamin CVitamin DVitamin EVitamin KVitamin DrinksMineralsShop all MineralsMagnesiumIronZincCalciumSeleniumChromiumSupplementsShop all SupplementsFibre SupplementsAcidophilus & Friendly BacteriaPeppermint OilGrapeseed ExtractLecithinCollagen & SilicaOmega & Fish OilsPlant Sourced SupplementsSuperfood SupplementsApple CiderRaspberry KetonesAloe VeraChondroitin & MSMCo Enzyme Q10Evening Primrose OilGarlicGlucosamineGlucomannanSeaweed, Kelps and AquaceuticalsDigestive EnzymesCharcoalWomen's HealthShop all Women's HealthMenopauseMenstrual SupportUrinary Tract HealthPregnancy & ConceptionMen's HealthShop all Men's HealthProstate HealthChildren's HealthConditionShop all ConditionCholesterolAllergy & Hay Fever CareAnxiety SupportBone & Muscle HealthMuscle Support & Joint PainBrain & Memory SupportWomen's HealthMen's HealthChildren's HealthCold & Immune SupportFatigueDigestive HealthHair, Skin & NailsHeart & CirculationLiver CareMood SupportSexual HealthSleep & RelaxationStress ReliefVisionHerbal & Licensed RemediesShop all Herbal & Licensed RemediesRescue RemedyAshwagandhaMilk ThistleGinseng & GuaranaHomeopathic & Flower RemediesShop all Homeopathic & Flower RemediesRescue RemedyVegan Vitamins & SupplementsHolland & BarrettVitabioticsSolgarNovominsBetterYouNew NordicBioglanNatures AidWild NutritionApplied Nutrition3 For 2 Mix & MatchSave up to 1/2 PriceOnline Only OffersOutletBuy 1 Get 1 FreeBuy one get one 1/2 price3 for €18 Mix & MatchBetter than Half PriceGluten FreeDairy FreeSugar FreeSoya FreeAlcohol FreePalm Oil FreeSesame Seed FreeEgg FreeNut FreeParaben FreeLion's Mane MushroomApple Cider VinegarReishi MushroomChaga MushroomCollagenAloe VeraCastor OilTea TreeVitamin EMaitake MushroomNew inFood & DrinkFood & Drink Shop AllDried Fruit, Nuts & SeedsShop all Dried Fruit, Nuts & SeedsDried FruitNutsSeedsMixesChocolate CoatedHealthier SnackingShop all Healthier SnackingProtein BarsLow Calorie SnacksChocolate, Cakes & BiscuitsSavoury SnacksSweet SnacksSnack BarsCrisps & ChipsFlapjacksPopcornTeas, Coffee & Hot BeveragesShop all Teas, Coffee & Hot BeveragesCoffee & Coffee SubstituteMushroom DrinksTeasMatcha & Green TeaSleep & Relaxation TeaSlimming TeaWomen's Health TeasSuperfoodsShop all SuperfoodsSuperfood PowdersMoringa PowderSpirulinaGoji BerriesBaobabChia SeedsDrinks & JuicesShop all Drinks & JuicesMultipack DrinksJuices & Health ShotsNatural Energy DrinksKombuchaSoft DrinksWaterAlcohol Free DrinksKefirFood CupboardShop all Food CupboardCondiments & SaucesApple Cider VinegarSuperfoodsBreakfast CerealsHoney, Jams & SpreadsTinned FoodsRice, Pasta, Pulses & GrainsManuka HoneyBreakfast CerealsShop all Breakfast CerealsCereals, Bran & FlakesGranolaMuesliOats & PorridgeBreakfast BarsHoney, Jams & SpreadsShop all Honey, Jams & SpreadsManuka HoneyHoneyNut ButtersJams & ChutneysSpreadsPateHome BakingShop all Home BakingBaking MixesBreadFlourSweeteners & Sugar AlternativesEgg SubstitutesCookingShop all CookingCooking IngredientsApple Cider VinegarCondiments & SaucesSoya & Meat AlternativeSoup & Ready MealsRice, Pasta, Pulses & GrainsHerbs, Spices & SeasoningGravy & StockVegan Food & DrinkDairy AlternativesShop all Dairy AlternativesOat, Rice & Hemp DrinksSoya DrinksNut DrinksCoconut DrinksNutritionally Complete FoodHolland & BarrettVitabioticsSolgarNovominsBetterYouNew NordicBioglanNatures AidWild NutritionApplied Nutrition3 For 2 Mix & MatchSave up to 1/2 PriceOnline Only OffersOutletBuy 1 Get 1 FreeBuy one get one 1/2 price3 for €18 Mix & MatchBetter than Half PriceGluten FreeDairy FreeSugar FreeSoya FreeAlcohol FreePalm Oil FreeSesame Seed FreeEgg FreeNut FreeParaben FreeLion's Mane MushroomApple Cider VinegarReishi MushroomChaga MushroomCollagenAloe VeraCastor OilTea TreeVitamin EMaitake MushroomNew inSports NutritionProteinShop all ProteinProtein VeganMeal ReplacementsWhey ProteinMass GainersDiet ProteinCaseinSports SupplementsShop all Sports SupplementsSports CollagenBars, Drinks & SnacksShop all Bars, Drinks & SnacksEnergy BarsProtein BarsProtein ShakesProtein SnacksNutritionally Complete FoodMeal Replacement ShakesPre Workout & EnergyShop all Pre Workout & EnergyPre WorkoutAmino Energy PowdersIntra WorkoutKetoPost WorkoutAmino AcidsShop all Amino AcidsBCAAArginineCreatineShop all CreatineCreatine PowderRehydrationShop all RehydrationElectrolytesEnergy GelsVegan Sports NutritionShop all Vegan Sports NutritionVegan ProteinVegan Protein BarsVegan Pre Workout & EnergyVegan Amino AcidsVegan CreatineSports AccessoriesShop all Sports AccessoriesBottles & ShakersFitness GoalShop all Fitness GoalRecoveryMuscle & StrengthLean MuscleEnergy & EnduranceDiet & Weight LossKetoHolland & BarrettVitabioticsSolgarNovominsBetterYouNew NordicBioglanNatures AidWild NutritionApplied Nutrition3 For 2 Mix & MatchSave up to 1/2 PriceOnline Only OffersOutletBuy 1 Get 1 FreeBuy one get one 1/2 price3 for €18 Mix & MatchBetter than Half PriceGluten FreeDairy FreeSugar FreeSoya FreeAlcohol FreePalm Oil FreeSesame Seed FreeEgg FreeNut FreeParaben FreeLion's Mane MushroomApple Cider VinegarReishi MushroomChaga MushroomCollagenAloe VeraCastor OilTea TreeVitamin EMaitake MushroomNew inBeautyNew inHolland & BarrettVitabioticsSolgarNovominsBetterYouNew NordicBioglanNatures AidWild NutritionApplied Nutrition3 For 2 Mix & MatchSave up to 1/2 PriceOnline Only OffersOutletBuy 1 Get 1 FreeBuy one get one 1/2 price3 for €18 Mix & MatchBetter than Half PriceGluten FreeDairy FreeSugar FreeSoya FreeAlcohol FreePalm Oil FreeSesame Seed FreeEgg FreeNut FreeParaben FreeLion's Mane MushroomApple Cider VinegarReishi MushroomChaga MushroomCollagenAloe VeraCastor OilTea TreeVitamin EMaitake MushroomAromatherapy & HomeShop all Aromatherapy & HomePure Essential OilsBlended Essential OilsBase & Carrier OilsHolisticSkincareShop all SkincarePremium SkincareFace CareBody CareSun CareTanning & BronzingEye CareLip CareFoot CareHand & Nail CareCBD BeautyWashing & BathingShop all Washing & BathingShampoo & ConditionerBathing AccessoriesShower Gel & Body WashDeodorantDentalHand WashSoapBath Soak & OilBody ScrubBath Bombs & SaltsFeminine CareIncontinence SupportHair CareShop all Hair CareShampoo & ConditionerHair ColouringHair MasksHair Oil & SerumHair Spray, Gel & MousseHair AccessoriesMother & BabyShop all Mother & BabyBaby Skincare & ToiletriesMakeupWeight ManagementSlimming TabletsFat Burners, Binders & Appetite SuppressantsShop all Fat Burners, Binders & Appetite SuppressantsFat BurnersFat BindersAppetite SuppressantsShakes & Weight Management ShotsShop all Shakes & Weight Management ShotsMeal Replacement ShakesDiet Food & DrinkShop all Diet Food & DrinkDiet FoodLow Calorie SnacksSlimming TeaExercise SupportHolland & BarrettVitabioticsSolgarNovominsBetterYouNew NordicBioglanNatures AidWild NutritionApplied Nutrition3 For 2 Mix & MatchSave up to 1/2 PriceOnline Only OffersOutletBuy 1 Get 1 FreeBuy one get one 1/2 price3 for €18 Mix & MatchBetter than Half PriceGluten FreeDairy FreeSugar FreeSoya FreeAlcohol FreePalm Oil FreeSesame Seed FreeEgg FreeNut FreeParaben FreeLion's Mane MushroomApple Cider VinegarReishi MushroomChaga MushroomCollagenAloe VeraCastor OilTea TreeVitamin EMaitake MushroomNew inNew InTrending3 For 2 Mix & MatchSave up to 1/2 PriceOnline Only OffersBuy one get one 1/2 priceOutletBuy 1 Get 1 Free2 for €6 Mix & MatchWhile Stocks LastShop all Health & WellnessWomen's HealthMen's HealthImmunityHair & Skin HealthJoints, Bones, & MusclesEnergyGut HealthSleep & RelaxationHolland & BarrettVitabioticsSolgarNovominsBetterYouNew NordicBioglanNatures AidWild NutritionApplied Nutrition3 For 2 Mix & MatchSave up to 1/2 PriceOnline Only OffersOutletBuy 1 Get 1 FreeBuy one get one 1/2 price3 for €18 Mix & MatchBetter than Half PriceGluten FreeDairy FreeSugar FreeSoya FreeAlcohol FreePalm Oil FreeSesame Seed FreeEgg FreeNut FreeParaben FreeLion's Mane MushroomApple Cider VinegarReishi MushroomChaga MushroomCollagenAloe VeraCastor OilTea TreeVitamin EMaitake MushroomNew inArticlesAll articlesHealthFood & nutritionGut healthImmunityJoints, bones & musclesWomen's healthWellnessHair & skinMental wellbeingSeasonalSleep & relaxationSports nutritionRecipesAll recipesGluten freeLow sugarVeganDairy freePodcast
Skip to content
Save on 100s of items across energy & more
Save across 100s of items

Shop offer

3 for 2 content global banner
3 for 2 content global banner
Shop all Pure Via 

Pure Via Icing Sugar Alternative 220g

96% fewer calories than icing sugar

Measures like regular icing sugar

Zero sugar icing sugar alternative

Current price: €5.99

€2.72/100 g

SKU: 069011

20 Rewards for Life points with this purchase

Pure Via Icing Sugar Alternative 220g

Current price: €5.99

Pure Via Icing Sugar Alternative (220g)

  • Keto & Vegan Friendly
  • Crafted with the finest ingredients derived from nature.
  • Measures Just like Icing sugar for baking peace of mind

Pure Via Icing Sugar Alternative gives you deliciously sweet toppings without all the calories. Measuring just like regular icing sugar and with just as much sweetness, it’s the perfect ingredient in your favourite recipes. Finish your biscuits, cakes, and pastries with icing that’s suitable for keto, vegan diets. Your perfect topping every time.

96% fewer calories* *Compared to icing sugar Enjoy the delicious sweet taste of Pure Via® baker's secret perfect icing sugar alternative for all your cake decorations. Crafted only with ingredients derived from nature. Simply use in place of icing sugar for deliciously irresistible baked delights with less calories and sugar! Zero sugar icing sugar alternative, 96% fewer calories than regular icing sugar, Texture like regular icing sugar, Measures like regular icing sugar, Friendly to teeth, Derived from nature, Perfect for all types of cake decorating, Suitable for keto, vegetarian and vegan friendly diets

www.PUREVIA.co.uk Merisant UK Limited St Johns Court, Easton Street, High Wycombe, HP11 1JX www.PUREVIA.ie Stafford Lynch, 101 Northwest Business Park Ballycoolin, Dublin15, Ireland ally

Full ingredients

  • Bulking agent: erythritol
  • Starch
  • Sweetener: steviol glycosides from Stevia (0.18%)

Always read the label before use

Average Values Per 100g: / 4g Serving
Energy 64kJ / 15kcal | 3kJ / 1kcal
Fat 0g / 0g
of which saturates 0g / 0g
Carbohydrates 99g / 4.0g
of which sugars 0g / 0g
Protein 0g / 0g
Salt 0g / 0g

Advisory Information:

Excessive consumption may cause a laxative effect.

Remember To:

We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.

Directions:

Store in a cool dry place.

5stars

3 reviews

Filter by stars

Customer reviews below are moderated for offensive content only. They are not medical advice, should not be relied upon, and are not endorsed by Holland & Barrett. For health issues or product suitability, consult a health professional. Products are not medicinal unless stated otherwise.

My sweetener of choice

5 stars

Verified Purchaser

I use all Pure Via products. One of the better sweeteners on the UK market.

Anonymous - 3 months ago

its Amazing

5 stars

Verified Purchaser

I've given the item 5 stars as its sugar free been looking around were i could buy some seen it on line on Holland and Barrett so popped in my local shop they did not have any in stock i order on a Friday got it Monday morning i used it the next day when i made a sugar free …

Hightower - 4 months ago

Easy transaction, perfect sugar substitute

5 stars

Verified Purchaser

First time I've used this & would definitely use again. I used it for a cookie recipe calling for icing sugar. I used half the amount as it is very sweet and this worked perfectly. Nobody who ate the cookies could tell it wasn't sugar. Also, very easy ordering and collection…

LizzyB - 5 months ago

Compare similar products

This product

Pure Via Icing Sugar Alternative 220g
Price

Current price: €5.99

€2.72/100 g

Rating

5/5

Suitable for

-

Ingredients

Compare products

Select up to 3 similar products to compare

Our promise

We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.

Sign up for exclusive offers

Plus, get expert advice to support your health & wellness straight to your inbox when you sign up to Holland & Barrett emails.