EMMA’S STORY: A CASE STUDY
Holland & Barrett Free From has landed! We cater for every intolerance or allergy with everything you might want, free from the stuff you don’t.
Shopping for intolerances and allergies should be easy which is why we have introduced our allergen filter. Simply select what ‘Free From’ food categories you would like to view using the filter on the left hand side of the web page and hey presto your filtered free from products are there ready to browse.
You can use our unique allergen filter to filter firstly by ‘Free From’ and then secondly by ‘May Contain’. Our allergen filter will firstly display all of the products that don’t contain your required allergens and equally if you are a severe allergy sufferer you can also filter by ‘may contain’. ‘May contain’ is often on products that are ‘Free From’ those ingredients but because they are produced in an environment that handles those ingredients, the manufacturer has to include an additional warning due to the potential risk of cross contamination.
We recognise that advisory labelling on ‘may contain’ is extremely frustrating and as a result we are working really hard with our suppliers to reduce the number of unnecessary uses of ‘may contain’ labelling so we can provide you with clear advice on why these labelling terms are used and what they mean.
All of this was launched off the back of our Director of Sales & Procurements personal story – watch Emma’s VT to find out more and see why H&B free from is only going to go from strength to strength. We want to hear from you so please share any feedback you have in our newsroom or on our dedicated social pages – the more we know, the more we can help.
Happy free from shopping!
