Why I’m loving… biotin

Glossy lengths and fuller ponytails dominate our feeds – but could the secret really lie in your nutrition? Social media is fuelling a ‘beauty from within’ trend and one supplement gaining momentum is biotin. Known for its ability to support and strengthen hair, nails and skin, biotin plays a vital role in keratin production, which is particularly essential for hair density and growth.

“I’ve always been conscious of my fine hair. While I don’t suffer from hair loss, my hair has always been on the thin side, which I found frustrating, particularly when I wanted to wear updos. Instead of blindly picking up a beauty supplement that promised results, I did some research on what supplements and vitamins are necessary for hair growth (both on your plate and in a bottle). Biotin was a clear winner. From there, I found ‘Holland & Barrett's Biotin 300ug’, and after chatting with my GP, I began taking one tablet a day.”

“With time, my hair began to grow thicker and stronger at the scalp. By month three of taking biotin consistently, I saw a lot of new growth, particularly at the front of my hairline. This has made a huge difference to the thickness around that area and my hair overall. I can wear my hair up or down now and no longer feel worried that my scalp is showing or that my hair looks thin.”

“To supercharge my results, I’ve also started to nourish the new baby hairs and encourage them to grow with weekly scalp oiling. The Holland & Barrett Nature Spell Rosemary Oil for Hair is my go-to for helping to strengthen and make my hair feel more resilient as it continues to grow. It also goes hand in hand with the biotin supplement, as rosemary can help improve the appearance of fuller, healthier-looking hair and support the scalp.”

Dr Rajput, a UK-based hair loss specialist, explains what biotin is and the role it plays in hair growth. “Biotin, which is also known as vitamin B7, is widely recognised for its role in supporting hair health and growth, particularly in terms of its strength and structure. Biotin plays an important role in keratin production, which is the protein that forms the structure of the hair shaft. Adequate levels help maintain hair strength and resilience.”

While biotin is found naturally in foods like beef liver, eggs, salmon and sweet potato, a food-first approach is always best. If these foods don’t regularly feature in your diet – for example, if you follow a vegan lifestyle – it’s worth knowing that biotin is also available as a dietary supplement. Nutritionally speaking, biotin contributes to normal energy-yielding metabolism, helping your body turn the protein, carbohydrates and fats you eat into energy.

Another nutrient worth knowing about is amino acids – the building blocks of protein from the foods we eat. Biotin plays an important role in helping the body metabolise these amino acids as part of normal nutrient metabolism. It also contributes to the maintenance of normal hair and skin, which is why it’s often linked to keratin-rich tissues like our hair and nails.^1-3

After speaking with your healthcare provider to determine if biotin is the right supplement for you, Dr Rajput shares how best to incorporate it into your routine. “When introducing a biotin supplement, consistency is key. Hair grows slowly, so visible improvements typically take several months. I advise patients to take biotin daily at a sensible dose and to view it as part of a balanced nutritional approach, not a quick fix.”

Eight months into supplementing biotin consistently, Adele’s seen a noticeable change in her hair’s overall look and density. Biotin is authorised to contribute to the maintenance of normal hair, which is why it’s long been a quiet hero in hair-focused supplements. Of course, no capsule can outshine a balanced diet and healthy lifestyle, but as beauty habits go, this one is refreshingly low-effort and budget-friendly. Consider it the small, consistent step that helps good hair days become the rule rather than the exception.

Disclaimer 

Biotin is authorised to contribute to the maintenance of normal hair,¹ which is why it’s often included in hair-focused supplements. While it’s not a substitute for a healthy diet and lifestyle, Adele found it to be a simple and affordable way to support her hair, skin and nails.

This article provides informational advice and is not a substitute for medical care. Working with experts for accuracy, we take great care to ensure the information is up to date and relevant. However, you should always consult your GP or healthcare professional before using supplements or alternative products, particularly if you have medical conditions or are under supervision. Any personal experiences shared reflect one individual’s results and are not guaranteed, as outcomes can vary from person to person.