On the hair oil hype? Thanks to its high fatty acid content, coconut oil has gained popularity among those looking for manageable and softer hair. Due to its moisture-sealing properties, it’s ideal for ‘locking in’ hydration – particularly in coily or tightly curled hair textures. Massage through hair with your fingers and leave overnight (we recommend using a
bonnet, hair wrap or an old t-shirt to cover your head if you don’t want an oily pillowcase). This rich oil may be a little heavy for
thin and fine hair, so use it sparingly. Try dabbing a small amount onto fly-aways or baby hairs to keep them in place.
Coconut oil is rich in medium-chain fatty acids – specifically lauric acid – so it may also be useful on hair that’s damaged due to excessive styling or bleaching.2 In one study, coconut oil was found to significantly increase the tensile strength (how likely it is to break when pulled), and another found a significant reduction in hair protein loss for both damaged and undamaged hair compared to mineral and vegetable oils.2,3 However, it’s worth noting that there aren’t any officially backed findings for coconut oil and hair and research is still emerging. So while it may be worth trying, results are likely to vary depending on your hair type and styling habits.