Beauty

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What is skinimalism and is it for you?

Go small or go home! With the right products, “skinimalism” could be the key to looking effortlessly glam.

Is aloe vera good for skin?

Should you use aloe vera for your skin? What are the benefits and the side effects? Find out everything about aloe vera for your face from our guide.

What is skin cycling & how do I do it?

Does your face need a rest day? Skin cycling could help you repair irritated skin and trim down your nightly routine…

The Best Haircare Tips For Dark Hair Colours

Looking for healthy, chocolate brown or jet-black locks? Learn how to care for dark hair with our essential tips. From the right products to styling tips and more...

Natural, organic, and vegan hair dye: everything you need to know

Natural, vegan or organic? Navigating the world of hair dye can be tricky. Luckily, It's Pure have given us the lowdown on all things natural hair dye in this guide.

Top haircare tips to keep your red hair vibrant

Keeping your red hair colour vibrant is vital whether your hair is natural or dyed! Check out our essential hair care tips, for a brighter red that won't fade.

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Chamomile oil: Uses and benefits

What can chamomile oil be used for and what are the benefits of using this essential oil? Check out this article for a complete guide to chamomile essential oil.

The ultimate guide to men's hair dye: how to choose & how to use

Looking for the best men's hair dye to cover up some greys, or even dye your beard or moustache? From how to choose to how to use, we've got you covered.

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Five natural skin-soothing beauty remedies

Sick of trying different types of cream to help soothe your irritated skin? Try these 5 natural skin-soothing beauty remedies out to see if they work for you.

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A guide to facial rollers: How to use them & 9 benefits

Do you like the idea of facial rollers, but need to know more about them before using them? We hear you. This article explains all, including 9 benefits.

Calendula officinalis. Bright orange and yellow calendula flowers, pot marigold, ruddles.

Your guide to calendula

Not got a clue about calendula? Learn what it is, it’s potential benefits, how to use it and more in this guide to calendula!

Hair Care. Woman Enjoying Sunlight With Closed Eyes, Relaxed Expression, And Wet Hair, Embracing Natural Beauty.

Apple cider vinegar hair rinse recipe & benefits

Want to have a go at doing an apple cider vinegar hair rinse? We talk you through how to do it. We also share some of the key benefits of doing it too.