Haircare

If you want your hair to look at it's best you'll need to use shampoo and conditioner developed for your hair type. Other popular hair products include Moroccan argan oil, shine serum, styling gel and volumising mousse.

Latest articles

Why I’m loving… biotin

Can a daily dose of biotin really make a difference? One reader put it to the test and asked a hair expert to weigh in. From keratin support to new growth, here’s what really happened

Glass bottles with jojoba oil and seeds on light background, flat lay

Jojoba oil: the benefits & how to use it

Few ingredients work as hard as jojoba oil. Loved for decades, this stable, nourishing and easy-to-use ingredient is a beauty insider’s most reliable multitasker

Selection of shampoo and conditioners on blue background

Our favourite shampoos and conditioners for all hair types

Flat, frizzy, curly, coily, coloured – no matter your hair type, these work for all. Let's help you find the best shampoo and conditioner for your locks

Female standing in front of the camera with hair in an elastic

Why's my hair falling out? Hair shedding versus hair loss explained

You’re finding strands of hair everywhere... but is it normal? Find out whether it’s hair loss and how to help

Why neem oil’s your new go-to for skin and hair

It’s been used for centuries for our hair, skin and even plants – but what actually is neem oil? Discover your new softening beauty fave

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Biotin for hair: what’s the connection?

With so many looking for the secret to swishy hair, you might have come across biotin as the supplement to support your hair journey. Let’s get to the root of why this might be

Henna powder in a wooden bowl and a wooden comb on a beige background top view. Natural hair care. Henna hair dye.

Your guide to henna hair dye

Tired of over-processing your hair with box dye? Introducing Henna, a natural alternative. Find out everything you need to know about Henna hair dye here!

7 benefits of aloe vera for hair

What are the benefits of aloe vera on hair? Is aloe vera good for hair loss? Find out in this article, along with our top aloe vera product picks.

Natural, organic, and vegan hair dye: everything you need to know

Natural, vegan or organic? Navigating the world of hair dye can be tricky. Luckily, It's Pure have given us the lowdown on all things natural hair dye in this guide.

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Apple cider vinegar hair rinse recipe & benefits

Want to have a go at doing an apple cider vinegar hair rinse? We talk you through how to do it. We also share some of the key benefits of doing it too.

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Do hair gummies actually work?

Are hair gummies worth the hype? These fruity little chews promise healthy, rapid hair growth in weeks – but what’s actually in them? We take a look at hair gummies and ask – do they actually work?

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Moroccan oil benefits

You might of heard how great Moroccan oil can be for your hair, find out what the actual benefits are as well as how to use it on wet, dry and curly hair