
Cranberries are small, round, red berries with a sharp taste. Due to their sour flavour, you’re more likely to buy them dried or as a juice.
You wouldn’t snack on them in the same way as other berries, but cranberries do have some potential health benefits to offer.
Whole cranberries provide fibre and a mixture of plant compounds, while cranberry juice provides a different nutritional profile.
Curious about cranberries? It turns out they have more to offer than just a place on Christmas lunch. You’ve probably heard rumours that cranberry juice can support you if you’re prone to urinary tract infections. But is it really the secret to good bladder health in women? And could cranberry tablets be a better way to get your intake? With insight from H&B Trainee Nutritionist Leila Weller-Kis, we discuss cranberries’ potential benefits and share some reasons to add them to your diet year-round...
Cranberries are small, round, red berries with a sharp taste. Due to their sour flavour, you probably wouldn’t choose to eat them raw – you’re more likely to buy them dried or as a juice. In the UK, the fresh berries appear in shops in autumn and winter, just in time to make cranberry sauce for Christmas dinner.
While you wouldn’t snack on them in the same way as other berries, cranberries do contain plenty of vitamins and minerals and have some potential health benefits to offer. Let’s learn more...
“Cranberries are probably best known for their link with urinary tract health, and this is where we have some of the strongest research. Studies suggest that cranberry products may help reduce the risk of recurrent UTIs, particularly in women who experience them regularly,” says Leila.1,2
“One reason for this could be compounds called proanthocyanidins (PACs), which may make it harder for bacteria such as E. coli to attach to cells lining the urinary tract.3 Some studies have looked at different amounts of PACs, with 36mg per day being a commonly studied amount – although we don't yet know the most effective dose.4 But they're not being studied for treating an infection that's already there. So if you’re experiencing UTI symptoms, you should seek medical advice rather than relying on cranberry products alone.”
Want a new way to eat the rainbow? Cranberries could be the next way to top up your vitamin C intake. “Cranberries contain vitamin C, which plays an important role in the normal function of our immune system.5 Fresh cranberries provide around 14mg of vitamin C per 100g, which is approximately 35% of the recommended daily intake of 40mg for UK adults,” Leila explains.4,6 That’s not to say they’re an ‘immune booster’, so don’t go overboard – they’re just one of many fruits and veg you can add to a varied and colourful diet.
Ever thought about eating cranberries for your teeth? Neither had we. But according to Leila, “there’s some really interesting early research looking at cranberry polyphenols and oral health. Laboratory studies suggest that some of the compounds in cranberries may affect how certain bacteria stick to surfaces in the mouth and form dental plaque.”7,8
“However, most of this research is still at an early stage, so we can’t yet say that eating cranberries will protect against tooth decay or gum disease. They’re an interesting area of research, but good brushing, interdental cleaning and regular dental care are still the important foundations for looking after your teeth and gums.”
“Cranberries are naturally rich in plant compounds called polyphenols, which are one of the reasons researchers have been interested in their potential role in heart health,” says Leila.3 “Some studies suggest that regularly consuming cranberries may support healthy blood vessel function, including how well blood vessels widen and respond to changes in blood flow.”9

“Research into cholesterol is less consistent, though. While individual studies have reported improvements in measures such as LDL or HDL cholesterol, overall we don’t yet have strong enough evidence to say that cranberries lower cholesterol."9,10
Cranberry supplements are usually available as tablets or capsules containing dried cranberry powder or concentrated cranberry extract. Some are standardised to provide specific amounts of plant compounds called proanthocyanidins (PACs), while others may contain additional ingredients such as vitamin C.
Of course, you should always get your nutrition from food and drinks wherever possible – but a supplement can be a convenient alternative. However, cranberry supplements may interact with certain medications, so you should always check with your GP before trying them.11
Just like other fruit juices, cranberry juice is part of a healthy diet in moderation.12 Cranberry drinks can sometimes have sugar added to make them sweeter, so checking the label can help you compare different options.
As Leila says, “there isn’t necessarily one ‘best’ way to have cranberries – it really depends on why you’re having them. Whole cranberries give you the fruit itself, including fibre and its natural mixture of plant compounds, while cranberry juice provides a different nutritional profile.3 A supplement can be a convenient option if you’re specifically looking for cranberry compounds such as PACs, and some products provide a standardised amount so you know how much you’re getting.3
"It’s important to remember that cranberry juices, powders and extracts aren’t all equivalent, though, so I’d always look at what a particular product contains rather than assuming that more cranberry automatically means more benefit.” As well as checking the label for added sugar, it’s worth noting that ‘cranberry juice drinks’ may have other ingredients or contain lower concentrations of cranberries than pure cranberry juice.
Cranberry juice | Cranberry supplements | |
|---|---|---|
Convenience | Enjoy a small glass as you would other fruit juices | Easy to take on the go – just swallow with water |
Sugar | Some may contain added sugars (as well as naturally occurring sugars)* – check the label if you want to avoid added sugars | Some supplements may contain added sugars |
Concentration | Cranberry juice has a high water content, so may contain a lower concentration of cranberry extract than supplements | This depends – cranberry juice and supplements don't necessarily contain the same forms or amounts of cranberry compounds |
Vitamin C content | A 250ml glass contains approximately 23mg vitamin C (29% RI)12 | This depends on what you buy. You can usually find cranberry supplements with added vitamin C |
Taste | Slightly tart, but less so than raw cranberries. Some types are sweet from the added sugar or sweeteners | This depends on the supplement – some may have added sweeteners or flavourings |
*The NHS recommends limiting juices and smoothies to no more than 150ml per day and having them with meals.13
Yes, you can eat cranberries raw... but you might not want to. They have a tart, bitter taste that many people don’t enjoy.
“Some research suggests that cranberry products – including cranberry juice – may help reduce the risk of recurrent urinary tract infections.1,2 However, it’s not yet clear what the most effective dose of the beneficial compounds (PACs) is.”4
Dried cranberries can absolutely be included as part of a healthy, balanced diet. They contain some vitamins (though often significantly less of some vitamins, like vitamin C, than fresh ones). “The amounts can vary depending on how they're processed, and it’s worth noting that dried cranberries can sometimes have sugar added to make them sweeter,” says Leila. “Checking the label can help you compare different options.”12
Whether you’re craving a glass of juice or you’d prefer a supplement, cranberries could be the next bright addition to your diet. But they shouldn't be relied on to treat an existing infection – if you have UTI symptoms, speak to a pharmacist or GP for appropriate advice.1,2,14
Ready for some berry benefits? Learn more about supporting your immune health or add cranberries to our spiced apple, pear and berry breakfast crumble...
Disclaimer – This article provides informational advice and is not a substitute for medical care. Working with experts for accuracy, we take great care to ensure the information is up-to-date and relevant. However, you should always consult your GP or healthcare professional before using supplements or alternative products, particularly if you have medical conditions or are under supervision.
1 Williams G, Hahn D, Stephens JH, Craig JC, Hodson EM. Cranberries for preventing urinary tract infections. Cochrane Database Syst Rev [Internet]. 2023 [cited 2026 Oct 26]; 11(11). Available from: https://pubmed.ncbi.nlm.nih.gov/37068952/
2 Stonehouse W, Benassi-Evans B, Bednarz J, Vincent AD. Whole cranberry fruit powder supplement reduces the incidence of culture-confirmed urinary tract infections in females with a history of recurrent urinary tract infection: a 6-month multicenter, randomized, double-blind, placebo-controlled trial. Am J Clin Nutr [Internet]. 2025 Apr [cited 2026 Oct 26]; 121(4): 932-41. Available from: https://pubmed.ncbi.nlm.nih.gov/39863114/
3 Nemzer BV, Al-Taher F, Yashin A, Revelsky I, Yashin Y. Cranberry: chemical composition, antioxidant activity and impact on human health: overview. Molecules. 2022; 27(5): 1503.
4 Babar A et al. High dose versus low dose standardized cranberry proanthocyanidin extract for the prevention of recurrent urinary tract infection in healthy women: a double-blind randomized controlled trial. BMC Urol [Internet]. 2021 [cited 2026 Oct 26]; 21(1): 44. Available from: https://pubmed.ncbi.nlm.nih.gov/33757474/
5 European Commission. Food and Feed Information [Internet]. European Commission [cited 2026 Oct 26]. Available from: https://ec.europa.eu/food/food-feed-portal/screen/health-claims/eu-register/details/POL-HC-6510
6 NHS. Vitamin C [Internet]. NHS [reviewed 2020 Aug 3; cited 2026 Oct 26]. Available from: https://www.nhs.uk/conditions/vitamins-and-minerals/vitamin-c/
7 García-Manríquez N, Lozano C, Muñoz A, Morales MF, Giacaman RA. Anticaries properties of natural berries: systematic literature review. Nutr Rev. 2024 [cited 2026 Oct 26]; 82(3): 302-317. Available from: Anticaries properties of natural berries: systematic literature review | Nutrition Reviews | Oxford …
8 Chestakow A, Meyer-Probst CT, Hannig C, Hannig M. Prevention of dental biofilm formation with polyphenols: a systematic review. Planta Med. 2023 [cited 2026 Oct 26]; 89(11): 1026-1033. Available from: https://www.thieme-connect.de/products/ejournals/abstract/10.1055/a-1939-7615
9 Heiss C et al. Daily consumption of cranberry improves endothelial function in healthy adults: a double blind randomized controlled trial. Food Funct. 2022; 13(7): 3812-24.
10 Li X, Chen W, Xia J, Pan D, Sun G. The effects of cranberry consumption on glycemic and lipid profiles in humans: a systematic review and meta-analysis of randomized controlled trials. Nutrients [Internet]. 2024 [cited 2026 Oct 26]; 16(6): 782. Available from: https://pubmed.ncbi.nlm.nih.gov/38542695/
11 National Center for Complementary and Integrative Health (NIH). Cranberry [Internet]. NIH [reviewed 2024 Nov; cited 2026 Oct 26]. Available from: https://www.nccih.nih.gov/health/cranberry
12 Nutritics.com. Available from: https://www.nutritics.com/en/
13 NHS. 5 A Day: What Counts? [Internet]. NHS [reviewed 2026 Jun 9; cited 2026 Oct 26]. Available from: https://www.nhs.uk/live-well/eat-well/5-a-day/5-a-day-what-counts/
14 NHS. Urinary tract infections (UTIs) [Internet]. NHS [reviewed 2025 Jul 11; cited 2026 Oct 26]. Available from: https://www.nhs.uk/conditions/urinary-tract-infections-utis/